Figurative Language free essay sample

The use of similes and hyperboles are able to affect the tone, meaning and theme that better explain the meaning in stories and songs. Figurative language is meant to appeal to the senses in order to provide interest and evoke emotion in what is being read or heard. Alicia Keys, â€Å"This Girl Is On Fire†, is a great example of figurative language. The figurative language in this song provides a respectful and jovial tone, and it also demonstrates the theme of the capability of potential and societies urge to undermine the success of others. The first verse of the song sets the tone of respect and the theme of potential. The first lines of the song use multiple metaphors that read â€Å"She’s just a girl, and she’s on fire. Hotter than a fantasy, longer like a highway. She’s living in a world, and it’s on fire,† which demonstrate how this girl is just an ordinary girl but she has been able to accomplish great things in this competitive world that we live in. We will write a custom essay sample on Figurative Language or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The following verse also demonstrates how the ordinary girl has â€Å"stood her ground† in the competitive world. The verse contains an idiom that reads â€Å"Oh, she got both feet on the ground Oh, she got her head in the clouds and she’s not backing down,† which states that the ordinary girl has ideas that may seem unrealistic but she will strive to make these ideas come to life and not just be a daydream. Throughout the song â€Å"This girl is on fire† is repeated, hence it is the chorus. When the chorus is on, the audience just awaits that powerful note, because throughout the song Alicia Keys puts the most emphasis on these five words. The repetition of that line demonstrates the strength and potential this ordinary girl has. Also the repetition and vibrato behind the chorus, makes the metaphor that much more powerful and believable to the audience; it is able to evoke a sense of hope in the audience for this ordinary girl. The fourth verse of the songs reads â€Å"Looks like a girl, but she’s a flame. So bright, she can burn your eyes. Better look the other way,† which makes a great example of the power this girl has. The combination of a simile and metaphor in the first line portrays that the girl is no ordinary girl. When people look at her, they probably just see an ordinary girl walking the street that might not be doing anything great with her life. But the metaphor â€Å"she’s a flame† contradicts that completely. Metaphors make stronger comparisons between two things than a simile does. Since the metaphor contradicts the simile, then the metaphor overpowers the simile stating that the girl is not an ordinary girl. The next two lines of the verse put more emphasis on the girl being a flame. The metaphor is a representation of how great the girl is. The fire and flame representing this girl is something uncommon in the competitive world we live in,because as a whole people want to be more successful than others. Therefore her flame â€Å"burns people’s eyes† because they are not prepared for potential within her. The potential behind her is so powerful that people are not able to handle her strength so they â€Å"better look the other way,† or they will get burned by her passion to succeed in life. It is also be another example of how people try to undermine other’s success, but no one will be able to bring down her hope for greatness. The next lines of the verse are a combination of hyperboles and metaphors. â€Å"You can try but you’ll never forget her name. She’s on top of the world. Hottest of the hottest girls say,† these lines demonstrate that she already has achieved some of her goals. The first line is a hyperbole that is also related to the example stated above about how people try to undermine the success of others, but she will not let people take away her success. Therefore even though people might try forget her and the goals she has accomplished, she will not let it happen. Also since â€Å"she is a fire† her success is so great that it would be hard to forget. The metaphor and idiom â€Å"she’s on top of the world† also demonstrates the success that she has achieved. The idiom means that she has reached her goal and succeeded which makes it harder for people to forget her. This is clear because if â€Å"she is on top of the world† then she has made a name for herself that has impacted the world and her life immensely. Therefore she will not just be an ordinary girl anymore, and now she will not be overlooked or forgotten. The next verse reads â€Å"Everybody stands, as she goes by. Cause they can see the flame that’s in her eyes. Watch her when she’s lighting up the night,† which is able to demonstrate how people do not view her as an ordinary girl anymore. When people see her they stop to take notice of the greatness that she has become. The metaphor of â€Å"the flame in her eyes† demonstrates how she is not done trying to achieve her goals. This girl has far more potential left in her and will accomplish them. The next metaphor demonstrates that people now see the hope and potential she has within her. When she reaches the rest of her potential, she will â€Å"night up the light†. The idiom means that the feeling she will feel when she has reached her full potential will be strong enough that people will see how her attitude changes to bright and cheery, and her bright attitude will be able to brighten up the night. The idiom just restates the strength and potential this not so ordinary girl has. The figurative language is full of praise for this not so ordinary girl. The explanation of how great and powerful this girl is demonstrates the respect the girl deserves. She was able to reach her goals even though people might not have believed in her. Therefore the tone is evident throughout the whole song, and so are the themes. This girl has reached her full potential and people are now taking notice, so now she will be respected and not forgotten. The figurative language in this song was well combined and well orchestrated to show the theme and tone simultaneously.

Three Characteristics of the American Pioneers

Three Characteristics of the American Pioneers After school, I walk in the door, plop myself down on the leather couch, and begin to think about the western pioneer's documentary we watched today in English class. Three distinct personality traits of these pioneers keep coming back to me as I ponder which ones to use in the assigned essay. Courage, perseverance, and passion keep pestering my mind.Courage is the strongest and most important characteristic. It took a lot of guts and spirit to move their entire family west of common civilization half a hundred miles between them and the next individual. These farmers lived in primitive one-room dirt cabins carved out of an embankment, were faced with constant Indian threats, and survived on their own. These families valor represented the American dream to be free and explore new opportunities.These adventurers possessed a unique trait that goes hand in hand with courage, perseverance. Throughout these families' lives, they were slapped in the face with hardships such as Indian attac ks and crop failures.United StatesIt would have been easy for them to surrender to the obstacles and return to work in a predictable factory. Instead, they kept trying, never losing hope that their luck would change for the better. The pioneers perseverance and refusal to give up cultivated America image of possibilities.Finally, I start to wonder what would bring them out to this frontier in the first place. It must be passion. The United States of America is a country of passion and commitment. This nation was discovered and populated by people overflowing with fervor, and it rose to its own government in the same manner. The pioneers refused to be forced to live in a cramped city performing a job that they were unsatisfied with. The individuals who moved out west went there and stayed for...

American Revolutionary War Essay Example | Topics and Well Written Essays - 1000 words

American Revolutionary War - Essay Example With respect to this particular analysis, the author will consider the way in which the group â€Å"The Sons of Liberty† provided just such a catalyst with respect to the events that helped ultimately to lead to through such a unit of analysis, it is the hope of this author that this catalyzing factor will be understood and appreciated to a more full and nuanced degree so that the reader will come to a more complete form of appreciation for the way in which this particular group, as well as many other tangentially related and similar groups within the era, were ultimately the main factors in helping to prompt moderates and firebrands towards a general consensus with respect to exercising the right to self-determination and throwing off the bounds of British colonialism. Through understanding this group and the mechanisms by which it spread and sought to create a newfound colonial identity, the reader can come to a more informed understanding with regards to the way in which th e Sons of Liberty, and groups like it, were absolutely pivotal in determining the course of action that would take place leading up to and including the Revolutionary War period. Firstly, in seeking to understand the Sons of Liberty, it must be understood that this particular group of patriots was ultimately formed as a means of seeking to promote an understanding an integration with the concept of the rights of the colonist. As with many groups, the membership was from a wide array of stakeholders within the society of that time. Individuals who owned large businesses in the growing cities of the colonies along with stakeholders of society that had significantly less in terms of material wealth. This collection of individuals, fervently meeting and discussing aspects of independence and the means through which a further level of rights could be manifest ultimately began to protest the perceived abuses that the British colonials were meting out on them. As a form of this protest, th ese individuals organized street marches as well as planned and engaged in the Boston Tea Party. It is, of course, this Boston Tea Party that the group has become the most famous for in helping to engage the broader population of the colonies in an act of civil disobedience and seek to overthrow the ruling power of the British at that time. The hard-line tactics and level of anxiety and frustration that the Sons of Liberty were able to instill within the individuals they interacted. Naturally, the level of response for these activities was not muted; as the British responded with the Intolerable Acts and cracked down on the ways in which such groups were allowing for a vocal level of societal indignation over the perceived slights that the British government was performing.1 Yet, rather than stymieing their efforts, the success and visibility of the Sons of Liberty only encouraged the formation of further groups throughout the entire nation; spurred on by the rhetoric of liberty and the intense dislike of the way in which the colonies were being administered at that time.2 As a result of the groundswell of sympathy and support that the Sons of Liberty began to receive, they were able to encourage the formation of other revolutionary groups.  

Ford Competitors Analysis Case Study Example | Topics and Well Written Essays - 500 words

Ford Competitors Analysis - Case Study Example Toyota is the main competitor and specializes in making simple but reliable cars. The latter also has a wider global market as compared to Ford, which mainly operates in six continents. However, Ford Company has a credit company that aims at giving financial services hence diversifying its operation. The company’s financial services earn more income as compared to the ones by Toyota. In vehicle production, Ford has an advantage over Toyota in the production of smart and electric cars (Edmonston, 2012). Ford operations have been restricted due to the government’s stringent penalties on emission standards. Toyota and General Motors have invested heavily in waste containment and hence they are able to produce more. This also gives them easier access to government funding and subsidization on raw materials. Ford has been investing in the production of smart cars including Lincoln and Ford cars, which are fairly new to the global market. This has led to the production of exc ess capacity as compared to Toyota and Honda that mostly has a ready market. Ford has produced Fiesta, which is a smart car that is developed using Ford SYNC technology. However, Chrysler has also been actively involved in the use of R&D capabilities to produce Dodge Charger and Chrysler 300 (Vlasic, 2012). The latter models compete with Lincoln and Ford cars with the new Chrysler Dodge Dart competing with EcoSport in capabilities and fuel efficiency. Chrysler is known to produce quality sports cars, which is a setback for EcoSport (Crisp, 2012). General Motors is also involved in the production of mini and electric cars also using R&D capabilities to supply its large global market position. Disparate with Ford, Toyota, and Chrysler, General Motors has a range of hybrid electric cars developed using multiple technologies. Its Opel Ampera and Chevrolet Volt are the main competitors for Lincoln and Ford cars (Vlasic, 2012).  

How did Ford Motor Company Successfully Turn Around its Business Research Paper

How did Ford Motor Company Successfully Turn Around its Business During the Recent Recession - Research Paper Example In these circumstances companies have also resorted to price wars that have further eroded the profit margins of various organizations. The present study would analyze the case of Ford Motors and the business strategies that were adopted and implemented by the organization during the period of economic recession. According to a report, the recession in the year 2009 led to a decline in new registrations by about 24.8 percent in a month as compared to the same in the previous year. In addition to cars vehicles across all categories like trucks and vans also reported a dip by about 31.4 percent and 49.2 percent respectively. This has led to severe implications for car manufacturers as they started reported lower income. This led to job cuts and other cost control measures besides putting all expansion plans on a hold (IMI Research Department, â€Å"Summary†). Issues Ford Motors is US based automobile manufacturing organization, established in 1903 by Henry Ford the company is en gaged in the manufacture of cars, trucks, SUV’s and other vehicles. The company is preset across all the major markets of the world and headquartered in the USA. It stocks are listed and actively traded on the bourses of the New York Stock Exchange (Ford Motors Corporation, â€Å"Our Company†). The economic recession had a severe impact on the business prospects and profitability of the company. The effect of recession on the fortunes of the company can be analyzed from the fact that the company applied for a 9 billion bailout from the US government in the form of short term and working capital loans so as to ensure that the company was sustainable. However the company was better placed than any of its competitors as it was able to maintain grounds even without the bailout package (The New York Times, â€Å"Background†). Management Strategies The period of economic recession was among the worst periods seen by the company as it was the period that saw the lowest sales since ten years. The absence of credit facilities and price margin pressures led to considerable issues for the organization. However in spite of the issues Ford Motor Corporation was able to maintain sustainability even without a bailout package as was given out to the top competitors of the company namely General Motors, Chrysler that were on the verge of closure and bankruptcy. The company fared better than most of its competitors and also overtook Toyota Motors as the rank one automobile company in the US market in the year 2010. Behind this successful management of a stressful period lies a mix of effective strategies sided by a visionary leader and a good management that has successfully used the best financial, HR and marketing strategies to help make the company stronger even in the most turbulent periods in history (The New York Times, â€Å"Background†). One of the reasons for the successful turnaround of Ford Motors Corporation was the successful marketing s trategies being implemented by the organization. The company unveiled a product strategy that involved launching smaller cars and economic versions rather than focusing on premium products. In this regard the company chose to keep focus on the sub compact cars like Fiesta that was economical. This strategy played off during the times

Service Recovery In The Hotel Industry

Service Recovery In The Hotel Industry Abstract Aiming at the actuality that the article about service recovery in the hotel industry. Handling complaints, resolving problems, retain the customers and to avoid undesirable outcomes such as negative thinks of the customers for the services. Fortunately significant progress has been made in the hotel industry to service recovery in the last few years. This article based on the literature view, environment and marketing mix strategies to identify what changes has been made in the recent year of hotel industry to achieved maximum customer satisfaction level. We adopt marketing mix 7Ps in the service recovery and analysis what changes has been made in to minimize the service failure in the hotel industry. The confirmatory result shows that the scale service processes to better reliability and validity level, and the basic need of the customer services recovery expectation includes recovery attributes, service failure attributes and empowering employees for problem solution in the hotel industry. Introduction Hotel industry one of the fastest growing industry in the current scenario .The demand of hotel industry has been increase in recent time and now days tourists want highly specialized as well as customized services from hotel industry. In addition, competition in the field of hotel industry and tourism has always been extremely on top and it is always difficult for newcomers to adopt the new trends and demand their own market share. Therefore, Hotel industry professionals need to focus on offering better quality services at affordable prices for the customers. The main goal of the industry is to obtain customer satisfaction in terms of services and money and maintain stable relationship with customers in long term basis. Services recovery is the action that the services provider should adopt for the services failure (Gronroos,1988,p.10-13) Researches indicated that the service recovery could enhance customers perceptive value, satisfactory feeling, loyalty and credit, and the satisfactory service recovery is propitious to reduce customers conversion intention and fluidity (Bitner, 1990, Lewis, 2004, Cong, 2007). McColloughs service recovery paradox even pointed out that customers satisfaction after service recovery would exceed customers satisfaction without service failure, which more showed the importance of service recovery (Boshoff, 1999, P.236-249) However, Satisfying a customers is a very difficult job for any industry especially when it comes to services industry. Earlier studies have shown that consumers level of satisfaction is generally lower for the services than product (Andreasen Best,1977). When it comes for hotel industry, where customer want high level of services and personal interaction with many departments and services failure is sometimes difficult to avoid by the industry. Services recovery is a important marketing tool which provide a another chance for the hotel industry to satisfy the consumers demands. The outcomes of services recovery will strongly influence the customers opinion of the hotel industry. This essay focuses to identify and evaluate previous services recovery process with the current process in the hotel industry. It is also show that services recovery in the hotel industry has influence on the tourism and the images of a location. Furthermore, essay will show how the services recovery experience affects consumers behavior for hotel industry. Literature Review Services recovery The necessity for the service recovery is brought about by services failure. Services failure is define as those situations when the services fails to live up to the customers expectations (Michel,2001) or according to Maxham (2001), any services-related mishaps or problems (real and/or perceived) that occur during a consumers experience of the firm. Services recovery has all those actions which is taken by the a services provider in order to resolve the all problem that caused the services failure in the industry( Gronroos,1990) Agenda is not only to resolve the problems but try to find out the source of the problem. A good recovery will reduce customers negative aspect for the industry and increase the services quality level to meet customers expectation. However as Smith et al. (1999) state, service recovery includes situations in which a service failure occurs but no complaint is lodged by the customers (p. 359), it means services recovery also includes that situations where some time customer not able to expressed a complaint or discomfort but the services provider has to indentify or recognized the failure in their services and take initiated a recovery procedure. In addition, studies show very few unhappy or dissatisfied customers actually complain about the services. So its very important for the services recovery system to indentify the fault with in the process and rectified on time to betterment for hotel industry. However service recoverys major importance is increase customer satisfactions and makes long term relation with the customers. Customers satisfaction with the service recovery will directly affect on the customer intentions toward the industry and they will might be think about to repurchase and recommend the service provider for other customers. This is very important for the service industry in term of increase own and industry marker share. Justice Theory in service recovery Justice theory is majorly used in services recovery studies to help analyze customers perceive the entire recovery process. With the help of it we can identified which elements affect the customers image of the locations. In the terms of services industry, inputs can be defined as the costs (economic, time energy cost etc.) that is service failure in the industry and outcomes after process will services recovery tactics (e.g. cash refunds ,apology, replacement etc.) In addition customer will determine whether a recovery attempts was fair or not in terms of services recovery or they will satisfied with the changes has been done by the recovery system. There are three dimensions are :- à ¢Ã¢â€š ¬Ã‚ ¢ Distributive justice (focusing on the outcome of the recovery process) à ¢Ã¢â€š ¬Ã‚ ¢ Procedural justice (examining the process undertaken in order to arrive at the final outcome) à ¢Ã¢â€š ¬Ã‚ ¢ Interactional justice (referring to the manner in which the process is implemented and the customer is treated) (Hoffman et al., 2000; Tax, Brown Chandrashekaran, 1998) Image of the destination Image of the destinations is very important aspect in hotel industry and here we have to linkup between customers satisfactions with the services recovery and the image of the destinations. It is very new aspect in the services recovery process. In the current scenario destinations image is very important to increase the profit margin of the industry. For example any destinations where consumers get satisfied with the hotel services and all then defiantly he will going to share his experience about particular destinations and talk about the hotel services . That will generate more demand and more people get attracted to visit those locations. Lots studies measures that there is difference between the pre- trip and post -trip image of the destination. Some time its positive and some time negative. Post trip behavior Post trip behavior is important component of service recovery process. Its very useful for continues improvement in the services. Most of the services and especially hotel industry use that tool very effetely for example customer feedback form after service offered ,and always ready to take customer suggestion and opinion about their services. Its also important to retain the customers for the next time because find a new customer is very difficult and crucial task in hotel industry rather than continue with the same customers .If customers will be satisfied with the services then it might be possible they can bring few more customer for them. That is mouth publicity which is very useful and effective in marketing without investing money. Macro Environment Macro environment include the following element are Technological, Political, Economical, Social-Culture. It is also called PEST. For more precision the term PESTET is also used. Find here the PEST framework for the environment auditing in terms of the service recovery. What influence it has on the service recovery in hotel industry to achieved customer satisfaction. Hotel industry has to be consider all the factor before going to make any service recovery process. POLITICAL/LEGAL FACTORS: Legislative Structure Government and political stability Taxation Policies Pressure groups Monopolistic restrictions Political orientations Trade Union Power Environmental protection legislation Foreign trade legislations Employment legislation ECONOMIC FACTORS: Business Cycles Money Supply Inflation Rates Investment levels Unemployment Energy Costs GNP trends Patterns of ownership SOCIO-CULTURAL FACTORS: Demographics Lifestyles Educational Levels Social Mobility Attitudes Consumerism TECHNOLOGICAL FACTORS: Levels and focuses of government and industrial RD expenditure Speed of technology transfer Product Life Cycle Joint Ventures Technological Shift The (change)costs of technology Table 1.1 PEST frameworks for the environment auditing (Source: Wilson, R. M. and Gilligan, C.2003) Environment:- Green environment is very important factor when it come services industry or hotel industry. There has been so many changes happened in the last few years. In the recent time service recovery highly depend on the environment policy to provide customer satisfactions. In addition, consumer looking for environment free service to protect the environment and services recovery also use it as a tool to reduce service failure and create brand value in the market. Concept of STP After focusing on the environmental analysis, now we will discuss market related segmentations, Targets and Position of the industry. These are very important tools of the services recovery process to identified best strategies to come up with the failure. The following figure shows the eight stages of STP process. 1. Identify the current position, capabilities, objectives and constraints.. Situation Analysis 2. Identify the segmentation of variables and segment of the markets for their services 3. Develop profiles of each segment according to requirement Market Segmentation 4. Evaluate the potential and attractiveness of each segment and try to minimize the services failure. 5. Select the target segment(s). Market Targeting 6. Identify the positioning concept within each target segment in terms of customer satisfaction. 7. Select and develop the appropriate positioning concepts to achieved 100% services level. Product Positioning 8. Develop the marketing mix strategy for service recovery in the industry. The Marketing Mix Table 1.2 The eight stages of the segmentation, targeting and positioning process (Source: Wilson, R. M. and Gilligan, C. 1998) Marketing Mix Strategies:- Marketing mix is a very important tool of marketing and it is very helpful in the decision making process. Once we evaluate the industry services level and market scenario e.g. internal and external issue and segment the target market for a particular product, industry will think about their strategies to achieve the target and for that management need to design strategic plan to get enter the into the market by using marketing mix tool e.g. price place product and promotion to recover from the failure in services. 2.1 Elements of marketing mix There is still a debate about the how many elements involve in marketing mix. Mainly management focuses on four elements price, product, place and promotion. Service industry is also considering people, process and physical evidence because it is very important for them. Generally people know the 4-Ps of marketing. Which are acts as a guideline for a management to implement their marketing strategies for the company or the industry. According to Kotler et al. (1999) the mix is a set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. 2.1.1 The 4-Ps of marketing mix The traditionally marketing mix contain of 4 major elements. But we will discuss 7-Ps of marketing Product: Product has to be categorized one is physical food that means tangible and other is intangible for illustration Automobile industry has car as a physical product which they can sell in the market and Hotel industry like Lemiridien they have service as a product which is intangible. Price: -This is more critical and difficult element of marketing mix and management has to put lots of efforts to finalize the product price especially in services industry. For every industry it will vary time to time and circumstances. The price of the product is made on the basis of three factors as shown in the figure below: Figure 1 Factors influencing pricing decisions by the managers (Source: Liao, M. 2005) Promotion: In the current scenario promotional activity is very important to increase the market share and make awareness about changes in the services. It shows the visible face of the industry and its products in front of customer. It creates awareness about the product in the consumer mind. These are the ways which are used by the industry to communicate with the target customer in present time. Advertising (TV, News Paper, Radio, Internet) Personal Selling Sponsorship Publicity Exhibitions Sales Promotion Point of Sales Place: This element plays major role when we discuss about services recovery in hotel industry. How effective they are connected with consumer and offer them their best deal in the market. People: Employees are the key assets of the organization and all business depends on the people. How well they are playing their role in the organization. Especially when we will discuss about the services industry. Service industry always tries to take feedback from the consumer about their employees services and give them training and motivation to improve their interpersonal skill to minimize services failure in the industry. Process: Process means proper system to do the things in plan way. Follow the roles and instruction and procedure by which the service is acquired. For illustration computer function means for any operation which is perform by computer goes through pre-define process and then result will be displayed on the screen. Every process has some steps. Physical evidence: It is shown that the physical appearance of the industry is to deliver their services to the consumer like hotel building, public hospitals and school colleges. These all are contain similar types of logo or design to specified company existence. Its very important for the services industry. Evaluate the influence of 7Ps in context of service recovery in hotel industry. After having an overview of marketing mix including environment analysis, now we have to discuss all contents in terms of service industry market strategy for service recovery. Product: In the service industry product are intangible and industry had made too many changes to recover from the service failure. Now industry has different range of product in the market to offer best quality of service and minimize the service failure in the industry. Industry introduces different range of service in their product to satisfied customer demand. Now days hotel have some entertainment zone for the relaxation of the customer. Price: After service failure in the hotel industry .Pricing is very important factor in service recovery process. Customer satisfaction highly depends on the price of the services and facility. Hotel industry has different price range to cover all segments with different range in service quality. It has all basic prices and customer has paid more to get additional features in the current service level. Company has to meet the competitors price and also offer some extra benefit to satisfied consumer like free food and transports etc. price is mostly depend on the what service they are offering for the customers and now hotel have different pricing strategies to attract more customers. Place: Place is very important aspect in terms of the service recovery for hotel industry as we discussed earlier image of the destination. Where we are operating and what services we are offering for the client. Some time industry didnt understand what they have to offer for the customers for their satisfaction. Now industry analyses shows its very important for the service industry to identify the locations and its service requirement in that destinations. Promotion: Its most important factor for in services recovery of hotel industry. Promotions offer and schemes play wider role to recover from the service failure earlier consumer dont know about the services of the hotel where customer going to stay. In the recent time, consumer become more active and aware about the services just because of the promotional activates and they knows what service they will receive. Now days industry has very strong promotional system in the world. With the help of this system industry easily transfer all information about destinations and their services with the different range of price. Customer know about new event, campaigning and promotional schemes. All results have an integrated marketing approach so that every employee of the industry could deliver the same image and services of the industry to achieve customer satisfaction with the service. In addition, some company has its call centres and informational centres to guide the customer about pro duct and its proper use. Most of the promotional budgets are spend in communicating towards advertising the product through Television, radio, press and internet. Hotel industry uses E-marketing tools to promote their new and existing service product in the market and try to improve their position in front of consumer and also have e-store facility, by which the customers could book the rooms and other service. People: People are most important part of services industry. Services industry highly depends on the people. Because there is no physical product and what ever they are charging its totally based on what services level they are offering for their customer. Earlier most of the services failure comes from here and most of the dissatisfaction in the industry based on the people behaviour on job. Now industries have better option to hire highly skills employees. so they know how to satisfied customer and how to meet their requirement. Process:- Process of hotel industry has been totally changed in the recent years. Now industry become more professional and qualifies. They know what customer wants and how to deliver it to achieved 100% customer satisfaction. Industry has standard process to fulfil the customer demand and minimize services failure with in the industry. Physical Evidence: Physical evidence is very important for any industry but its quite difficult to understand in the hotel industry. Because of there is no tangible product so industry not able to show what will the offer for the customer .But in the recent time hotel can show their services for the customers what they will offer and what facility they have for the customers . Evaluate effective marketing strategies for services recovery in hotel industry. Product Strategies:-The hotel industry has variety of right mix product for every market segment with best feature and services. Now days hotel industry has very focused segmentation e.g. lower to upper range product and services according to that. They have target audience and positioning strategies. Industry has flexible product so if a customer wants to add some services in existing facility then they can add on few package in that. Such kind of strategies easily satisfied the customer requirement. Promotional strategies:- Hotel industry profit more depend on the promotions strategies as compare to earlier time and its very important tool of recovery and generate maximum profit from the market. Internet play wider role in to promote hotel industry through out the world customer can book the room in advance and they have all information about the locations and services which will they get in the hotel .Internet easily transform information to customers. Hotel industry is spending million of dollars to increase the market value with the help of promotional scheme. All hotels provide all the details about their product and services on their company official website and also highlights the best feature about the product. Process: Hotel industry is one of the best industries in the world. Service recovery in the process also has been changed a lot. In the recent years industry become more professional and structured. They follow its own process to meet customer demand and satisfied them with services. Conclusion: In this article, we are tried to find service recovery in hotel industry on the basis of marketing mix. Where they are change their strategies to achieve customer satisfaction and come up with the failure which happened earlier in the market. The article use marketing mix approach to identify the market scenario and fault in the market in terms of services and where they made changes to recover from the failure. This model intended to expand the impact of 7Ps on the services recovery from the service provider. Putting the article into the practice its shows service provider made so many changes to recover from loses in the industry in terms of marketing afford and strategies. After analysis of marketing mix model in hotel industry its clearly show that industry had too many changes to become more profitable industry. Now it has more flexible service product in the market and trying to become more flexible as per the customer demand. Industry also effectively using technology to achie ved their target and objective. However service industry dont have physical product which they can show to the customer so they have to more effective and fast service offer for the customer to take positive feedback from the customers. In addition, industry also takes responsibility to build a strong image of the destination so that it attracts other customer to visit there. Hotel services in very important to maintain the positive image of the destination. 7 Ps of marketing is very effective to evaluate the service of the hotel industry. Where promotions activities is more important factor to improve the service level and differentiate between earlier and existing service in the industry. Hotel industry introduces some other new service to improve customer satisfaction. Therefore, in this article we discuss about the changes in service level people role in the system and how well they are involve to improve the service of the hotel industry in order to customer satisfaction and increase the profit margin. .

The Real Sucker Essay -- essays research papers

The Real Sucker Geoff Karanasos CARSON McCULLERS December 12, 1996   Ã‚  Ã‚  Ã‚  Ã‚  Many Different experiences in a child's life help form the personality and attitude he or she will adopt later in life. One such example of this is a fictional character named Sucker. This young boy really admired his cousin Pete, whom he lived with. Sucker was just an innocent child who would believe anything Pete said. The more Sucker admired Pete, the more Pete resented Sucker. This went on until Pete met a girl. Pete was so happy that he didn't mind Sucker's admiration toward him. Sucker became a bright enthusiastic child who loved being around Pete. He was so happy that he didn't want anything to change. After Pete got dumped, he turned all of his frustrations toward Sucker. Sucker then...